If you are contemplating entering franchising you should make reading this book your first priority.' - Professor Lorelle Frazer, Dean (Learning and Teaching), Griffith University, Australia, 'If you are contemplating franchising, you must not miss this book easy to understand, it highlights many of the 'trials and tribulations' inherent to the franchise model. An Introduction to Franchising is an easy-to-read guide for anyone exploring the franchising sector for the first time. An Introduction to Franchising (pp.110-134) Authors. Based on an analysis of franchising articles published in twenty-five high-impact journals over the period 19962008, the literature is divided into the following three broad streams: franchise initiation and subsequent propensity to franchise, franchise performance and control of franchising relationships. Statement of responsibility: by Robert Webber ISBN: 0230361641, 9780230361645. Aspiring franchisors and prospective franchisees will find everything they need to know about franchising in this comprehensive overview of the franchising sector. Robert Webber published Cultivating a Franchised Business Find. Evelien Croonen, University of Groningen, Netherlands 'Dr Webber's book 'An Introduction to Franchising' is an easy-to-read guide for anyone exploring the franchising sector for the first time.
The combination of both a franchisor's and a franchisee's perspective provides the reader with a balanced view of both franchise partners' considerations, and this is what it takes to be a successful franchisor or franchisee!' - Dr. Marko Grünhagen, Lumpkin Distinguished Professor of Entrepreneurship, Eastern Illinois University, USA 'A very useful book for anyone interested in the practice of franchising. A much needed addition to the far too small list of well-written franchise guides!' - Dr.
Marko Grünhagen, Lumpkin Distinguished Professor of Entrepreneurship, Eastern Illinois University, 'If you are contemplating franchising, you must not miss this book easy to understand, it highlights many of the 'trials and tribulations' inherent to the franchise model. A much needed addition to the far too small list of well-written franchise guides!" - Dr. "If you are contemplating franchising, you must not miss this book easy to understand, it highlights many of the 'trials and tribulations' inherent to the franchise model.
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